QUALITATIVE RESEARCH: BEYOND THE NUMBERS

Different stakeholders have a variety of unique factors to consider when evaluating new products. But how do you accurately identify and account for all of them? We can help you understand the challenges involved in the adoption of your product -cost-effectively- with Qualitative Research.

Qualitative methods are designed to find out, in depth, the ways in which people and organizations think or feel by capturing descriptive data. It allows you to develop data which cannot be measured numerically and is incredibly valuable in illuminating insights and details that may not be captured in a strictly numerical study.

While often helpful when used for formative research and future community engagement and buy-in, Qualitative data can also be used in standalone studies, or to help confirm findings from Quantitative studies. It can help to make sense of and give context to stakeholder issues, and can boost the value of Quantitative studies by adding depth and details that can be only elicited by:

  • In-depth Interviews with Key Informants
  • Cognitive Interviewing for Survey Development
  • Landscape Studies
  • Environmental Observation
  • Brief Interview Techniques
  • Ethnographic Research
  • Expert Panels
  • Focus Groups