Stakeholders will often tell you what they think they “need.” But accepting it at face value often means missing a golden opportunity to cultivate your value narrative. So, how do you accurately and fully identify stakeholder wants? How do you fully understand the “why” and “how” so you can tailor your value narrative accordingly, maximize your studies, and market more efficiently?
The solution sounds simple – ask the right questions to the right people. Or, in our world, conduct a qualitative study. Our qualitative studies give context to stakeholder issues by adding depth and details that cannot be measured numerically.
Do you want to maximize your studies and get the right endpoints the first time? Check out the case study below to see how our client was able to avoid doing the wrong study – and wasting significant time and money.