It’s hard to be heard in a post-COVID healthcare marketplace.

With your customers drowning in cost pressures and workforce burnout, being a signal among the noise has never been more difficult. If you haven’t thrown out your old playbook, now’s the time. If you’re a forward thinking medtech leader looking for some tips on how to get traction in 2021, you’ve come to the right place.

Tip #1 – Ask how you can be of service.

There has never been a better time to refocus on humanity and selfless action. In that spirit, it’s the holidays and the best gift we can think to give to you is sharing our time and talents. So, for a direct line to our collective brain power, submit your requested to be placed on our experts’ calendars before the end of the year. Please enter the code SIGNAL in the description to be sent our Market Readiness questionnaire and be matched with an expert.

Tip #2 – Invest in health economics early (and it might not be what you think).

For more nuggets of wisdom, listen to TTi CEO Dr. April Zambelli-Weiner discuss how small investments in health economics are crucial to driving your commercialization and SMART evidence generation strategies on a recent episode of the MedTech Gurus podcast.

Jump to Some Good Listening

Tip #3 – Focus on the Value Sandwich

Stay tuned, as April will be returning to MedTech Gurus in the near future – as a rare return guest – to share her unique insights about where healthcare is as we transition into 2021 and what you can do to be one of the success stories. And, it might include a value sandwich. If you just can’t wait to find out, you can email Eric Deane and he’ll let you in on the secret.

Until next time – stay safe! We’ve got your back.