5 Steps to Ensure a Successful 2021

Among the many fundamental lessons that 2020 and the COVID-19 pandemic have taught us, how to pivot to address emerging and previously unattended needs has been one of the most notable. Fortunately, as researchers, healthcare professionals, and medtech experts we’re used to thinking in new ways and innovating to help the greater good.

Here are 5 strategies to ensure you make 2021 a successful and innovative year.


1. Make the most of the data you have.

It’s likely that you already have a wealth of data at your fingertips, whether from interviews with clinicians, market research or data from ongoing or completed studies; leveraging this data can allow you to cost-effectively arm your salesforce, get your technology in front of VACs, or take other steps toward market access.

2. Identify existing data gaps and fill them.

Start by answering two key questions: (1) have you identified your key value drivers, and (2) are you certain that those drivers are the evidence payers and facilities will required? Once you’ve answered these questions and assessed your needs, make a plan to collect missing data in anticipation of these requirements.

3. Develop interactive sales tools.

Combat information overload with simple, user-friendly, and interactive presentations that express your value story to stakeholders. Stand out amongst the noise with tools that clearly and vividly communicate your technology’s value.

4. Publish to build your track record.

Build both credibility and visibility through peer-reviewed publications. From validation studies to case studies and the experience of early adopters, take advantage of this time to effectively prove and communicate the value of your technology.

5. Engage your payers, providers, and patients.

Engagement across the healthcare spectrum is vital to ensure the success of your technology. Increased engagement equates to the increased success of your device. While the world is focused on improving all facts of the healthcare system, now’s the time to spark engagement.


There’s a light at the end of the tunnel, and we want to ensure you don’t just survive, but thrive. Please reach out to our team if you need assistance or just to give us feedback on your upcoming plans.