Establishing Value for a Mobile App: Creating Compelling VAC Arguments[Confidential Commercial Client]
The client had developed a mobile app for data collection and personalized recommendations in the management of Type 2 diabetes patients. They needed to demonstrate their product would generate cost savings and improve patient outcomes, but did not have any published data. To create compelling Value Analysis Committee (VAC) arguments, TTi developed a health economic model using existing literature to calculate the improved outcomes that would be expected from using their technology. The model was interactive so that the user could input their own data during payor presentations for personalized budgetary impact results. Using TTi’s economic model, the client was able to better understand their own product’s value; demonstrate their value story without having any published literature on use of the product; and use the economic model to help their technology gain better market access..