TIPS TO ENSURE MARKET SUCCESS
1. Develop a market access roadmap which draws together expertise and allows for consensus around the optimal path – one that accelerates your market trajectory with high ROI activities – early..
2. Adopt an ROI mindset. Maintaining a cost mindset can have significant ramifications on company viability and success.
3. Collect economic data early and leverage the investments you’re already making as well as real world data (RWD).
4. Publish on every opportunity you have to begin communicating your value story – whether that be feasibility studies, pre-clinical studies, or definitive studies. The marketplace wants to see a track record of evidence. Evidence is your flywheel!
5. Don’t assume that what might actually be discriminators are differentiators. Articulate your value proposition through independent customer research.