Market Landscape Assessment & Roadmap2021-05-17T11:35:11-04:00

Market Landscape Assessment & Roadmap

WHY IS THIS IMPORTANT?
  • There will be many opportunities on your commercialization path to partner, conduct studies, and develop evidence. Not mapping those opportunities back to a clearly defined plan can lead to precious time and resources being diverted to a low-ROI opportunity.

  • A clearly defined roadmap is vital to minimizing your time to market and maximizing your ROI and revenue. Developing a clearly defined roadmap can give you – and your stakeholders – clarity and confidence in the steps you need to take to maximize revenue and rapidly increase adoption of your technology.

  • An incomplete or ill-defined roadmap will stunt your market access growth, delaying commercialization and revenue.

DID YOU KNOW?
  • In addition to outlining your critical steps and their interdependencies, a market access roadmap also serves as a tool for budgetary planning and monitoring milestones.

  • Your market access roadmap should be developed prior to generating evidence, and ideally as early as possible, in order to capture and influence study design.

  • Different pathways will require different types and amounts of evidence, and getting beyond early adopters can require an entirely different approach & different evidence.

HOW WE CAN HELP
  • Conducting an initial market landscape assessment often convening key opinion leaders (KOLs) for various stakeholder perspectives, our experts gain an intimate understanding of your technology and its potential application in its respective indications.

  • Reviewing pertinent literature or abstracts, product or reimbursement assessments of your technology and comparators, coding advice, business or marketing plans, society engagements or activity, clinical data, clinical protocols, etc., our industry analysis enables us to understand both the challenges and opportunities that you will face in successfully developing and marketing your technology to stakeholders, as well as potential value drivers, in order to provide recommendations for evidence generation and value proposition messaging – inputs for your market access roadmap.

  • Informed by the findings of our market landscape assessment, we can develop a comprehensive market access roadmap giving you a clear understanding of traditional and non-traditional revenue opportunities across multiple markets; available coding options for reimbursement of your technology; critical near-term activities versus short-term activities; requirements for success, including estimated evidence generation; a plan for meeting all requirements, including protocol synopses for clinical studies necessary for success; and supportive activities needed (e.g., health economic models), including societal/foundational support.

Insights

Related Solutions

Medical device market access experts discussing reimbursement strategies at a desk with graphs and laptops.

Reimbursement Landscape Assessment

Medical Key Opinion Leaders (KOLs) walking down a hospital hallway discussing new medical technology.

KOL Identification

Artistic image of multiple data graphs & charts.

Data Collection Methods

Avoid Siloed Planning

Contact our experts to align your plan for developing, proving, and communicating value with stakeholder needs.

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