WHY IS THIS IMPORTANT?
Even if payers will reimburse and providers recommend a medical device, if patients are not engaged and interested in your technology, it will not have widespread adoption.
Patients are becoming more involved in their healthcare so medtech companies need to develop unique patient engagement strategies.
The FDA has called for patient engagement in clinical trials and set forth guidance to help incorporate input from patient advisors into clinical trial designs.
DID YOU KNOW?
Having ways to promote patient engagement, particularly remote or virtual payment engagement options, will increase the likelihood of payer engagement.
Patient engagement strategies need to be matched to the type of consumer you are aiming to engage.
Patient collaboration at early stages of medical device development can increase patient engagement.
HOW WE CAN HELP
Develop patient engagement strategies and marketing materials that can explain the value of your unique medical device to patients.
Patient engagement specialists can help incorporate patient involvement in any step of project development and execution to help improve patient engagement with the medical device when released on the market.
Recommend additional ways to incorporate patient engagement with your medical device.
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