Test to Target
Manage Your Risk
Medtech companies must rediscover their patients and customers as well as their unique needs. Customer needs have evolved and adapted in response to the pandemic. Success strategies must be highly personalized with a focus on patient engagement and advocacy.
Payers and VACs are your customers; walking through the door unprepared could mean closing doors to your tech for good. Demonstrating the clinical-economic value of your tech to your key customer segments is not the “no brainer” you might think.
Undertaking the wrong study or putting forward the wrong data can be disastrous; companies that undertake the wrong study or analysis waste an average of 2.3 years and millions of dollars.
Optimize Your Opportunity
You have many opportunities to optimize your commercialization pathway and accelerate adoption and payment of your technology. Our custom solutions, listed below, are a great place to start ideating and we hope you’ll find it informative. That said, we’re really old school and what we’re most passionate about is helping you, the innovators and leaders who can take healthcare forward. So we’d love to hear your story.
Insights
How We Help Companies of All Sizes
You Don't Have to Do It Alone Bringing medical devices, biotechnology, and precision medicine to market [...]
Evidence is the Flywheel
Evidence is the Flywheel Commercializing medical devices and precision medicine technology is not a straightforward process, [...]
Your Data Isn’t in Quarantine
Your Data Isn't in Quarantine While early vaccine distribution represents a light at the end of the [...]
Know Where You Stand in the Product Lifecycle
Call Us, We’re Here For You