When we talk about “crossing the chasm” in the healthcare marketplace, we typically talk about making the difficult leap to widespread adoption of a technology. And there is no disputing that moving from early adopters of the product (the innovators and enthusiasts) to the early majority (the pragmatists) is a herculean task.
But what many medtech developers and marketers don’t realize is there’s a first chasm that must be crossed before a product and company are truly viable: the regulatory to reimbursement chasm.
Please join me in our first “TTi Talks” – a unique 30-minute virtual event format – where we’ll hear a TED-style talk from TTi CEO, Dr. April Zambelli-Weiner, on “Crossing the First Chasm,” followed by a fireside chat where April will reveal some behind-the-scenes secrets based on her decades of experience commercializing medtech. You’ll be able to ask her some of your most pressing questions and get true, expert opinion. Don’t miss this opportunity to hear directly from one of the leading voices in healthcare today.
Please join us – we are limiting spots to this intimate event.